coreplus Brand Guide

The coreplus brand guide is the combination of the visual elements and tone of voice that we practice to create engaging end to end user experiences, campaigns and build our media presence.

About Hero Image

Our colors

Primary Colors

Primary 1
#F98736
Primary 1 Accent
#FCC17A

Secondary Colors

Secondary 1
#E5028B
Secondary 2
#60C5BA
Secondary 2 Accent
#AEDFE2
Secondary 3
#FFCB3A
Secondary 3 Accent
#FFF68F

Neutral colors

Gray 1
#404040
Gray 2
#737373
Gray 3
#DDDFDE
White
#FFFFFF

Typography

coreplus Fonts

AaBbCc

POPPINS
Font Weights:
100
200
300
400
500
600
700
800
900

AaBbCc

MUSEOSANS
Font Weights:
300
500
700
Name
Size
Line height
Font type | Weight

H1

3.625 rem
1.3em
Poppins | 600

H2

2.5rem
1.3em
Poppins | 600

H3

1.75rem
1.3em
Poppins | 600

H4

1.375rem
1.3em
Poppins | 600
H5
1.125rem
1.3em
Poppins | 600
H6
1.0rem
1.3em
Poppins | 600
Body font
1.125rem
1.8em
Museosans | 300

Buttons

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Designing customer-centric healthcare eXperiences - Diana Younan
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Reimagining Heathcare
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